Brand war, a war which is different from other wars. A war between different sections, friends, clash of ideas etc.. It was a great opportunity to showcase all the talents, ideas, skills and important among all unity. A class which was silent till then showed it's true color with a great victory of Brand War. It was a time to have MELAX and relax. It all started with a grand entry of celebrities, flash mob by our friends and innovative way of launching the brand name by air balloon. Which gathered the attention of entire audience in the quadrangle. What is brand war? It was a platform given for students to exhibit their innovative ideas and come up with a unique brand name, product and slogan. MELAX was our brand name and Have It & Relax was our slogan. As it was the first experience, no one had the idea of what to do or how to start. The only source which we could refer was our seniors, our cooperative and talented mentor and ...